I am Betsy and I love baking. Betsy Baking Company unofficially began in my grandmother’s kitchen when I was a pipsqueak. I now have four kids – two sets of twins! – and wanted to do something that combined my love of baking with my love of family. After years of happily hearing, “This rugelach is AMAZING! You should sell this,” I decided to take the chance and the feedback has been overwhelming! I adore sharing the homemade and loved desserts I’ve been making for my husband, kids and family for years.
I am passionate about food quality. I firmly believe that a sweet homemade treat will always be better than a pre-packaged dessert with a long shelf life. I want my family to enjoy eating real desserts baked with love and I am passing on the love of baking to my children: generation to generation.
I come from a tasty line of family bakers. My great-grandmother, Cele, settled in Cleveland, Ohio, in 1905 from Kiev, Russia. She baked until she could no longer. She baked the old- fashioned way using premium, all-natural ingredients and good ol’ instinct. A piece of Betsy Baking Company sweetness evokes nostalgic memories of old-world baking and Grandma’s kitchen.
My baked goods are made by hand, started from scratch and using the finest ingredients possible. I make lekvar (the thick puree inside the rugelach) from premium dried Turkish apricots and California plums. The dough is made with high-quality cream cheese and natural AA-grade sweet cream butter. My rugelach is crammed with premium almonds and walnuts and raisins. Each piece of rugelach is hand rolled and generously stuffed before being tossed in a cinnamon-sugar bath.